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Request performance insights from your web developer.

  • #Performance
Read time: 3 minutes
Chantal

Why You Should Ask Your Web Developer for Website Performance ResultsJump to section: why-you-should-ask-your-web-developer-for-website-performance-results ๐Ÿ”—

IntroductionJump to section: introduction ๐Ÿ”—

In the fast-paced world of the internet, the success of your website depends not just on its looks but on its performance. You may have hired a web developer to create a stunning website, but do you know how well it performs? Are you maximizing its potential to attract visitors and rank high on Google? These are questions every business owner should ask their developer. Hereโ€™s why.

Technology Moves Fast โ€“ Does Your Website Keep Up?Jump to section: technology-moves-fast-does-your-website-keep-up ๐Ÿ”—

The digital landscape is evolving rapidly. Trends in web design and development come and go, and what was cutting-edge last year could now be outdated. Modern websites need to meet the latest technical requirements to ensure they perform well on search engines and provide an excellent user experience. Factors like mobile responsiveness, speed optimization, and accessibility are no longer optionalโ€”they are essentials.

But hereโ€™s the catch: even if your developer delivered a great website initially, it might not be performing at its best today. Technologyโ€™s rapid evolution means continuous evaluation and optimization are necessary to stay ahead.

What Should Your Website Deliver?Jump to section: what-should-your-website-deliver ๐Ÿ”—

When evaluating your websiteโ€™s performance, consider these key areas:

SpeedJump to section: speed ๐Ÿ”—

Google has repeatedly emphasized the importance of fast-loading websites. Studies show that a delay of even one second can lead to a 7% drop in conversions. Use tools like Google PageSpeed Insights to test your websiteโ€™s speed. Ideally, your scores should be above 90 for both mobile and desktop.
Source: Google PageSpeed Insights

SEO OptimizationJump to section: seo-optimization ๐Ÿ”—

Search engine optimization (SEO) isnโ€™t just about keywords. Technical SEO, like site structure, meta tags, and crawlability, plays a massive role in ensuring your website ranks well on Google. Developers should provide clear documentation on these aspects.
Source: Moz Guide to SEO

Mobile ResponsivenessJump to section: mobile-responsiveness ๐Ÿ”—

More than 50% of web traffic comes from mobile devices. A site thatโ€™s not mobile-friendly will frustrate users and perform poorly in Googleโ€™s rankings.
Source: Statista Mobile Traffic Data

Core Web VitalsJump to section: core-web-vitals ๐Ÿ”—

Googleโ€™s Core Web Vitals measure user experience aspects like loading time, interactivity, and visual stability. High scores here are critical for better rankings and user satisfaction.
Source: Google Core Web Vitals

Why Should You Demand Results?Jump to section: why-should-you-demand-results ๐Ÿ”—

You wouldnโ€™t buy a car without knowing how well it performs, so why settle for a website without evidence of its performance? Asking your web developer for measurable results ensures:

TransparencyJump to section: transparency ๐Ÿ”—

You can see if the site is meeting industry standards.

AccountabilityJump to section: accountability ๐Ÿ”—

Developers are pushed to deliver not just a visually appealing site but a high-performing one.

GrowthJump to section: growth ๐Ÿ”—

A well-performing website attracts more visitors, keeps them engaged, and ultimately drives conversions.

What to Ask Your DeveloperJump to section: what-to-ask-your-developer ๐Ÿ”—

Here are some questions to pose:

  • What is my websiteโ€™s PageSpeed score? Can it be improved?
  • How does my website perform in Core Web Vitals?
  • Is the site optimized for mobile devices?
  • Can you provide a technical SEO report?

Final ThoughtsJump to section: final-thoughts ๐Ÿ”—

Your website is one of your most valuable business assets. Donโ€™t let it underperform because you didnโ€™t ask the right questions. Regular evaluations and optimizations are crucial to staying competitive in the digital world. So, schedule that conversation with your web developer and make sure your website isnโ€™t just beautiful but also fast, optimized, and ready to rank.


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